AI for Oil & Gas

From Engineering and Operations to Economics, M&A and Management

AI for the Upstream Oil & Gas Company is a practical, two day seminar from Hollo & Associates for leaders and decision-makers across the upstream industry. Led by oil and gas operators, engineers and AI specialists, it explores where AI can improve decisions, productivity and profitability across an oil and gas company, from reservoir engineering and operations to economics, M&A and management. Real-world cases help participants identify applications worth pursuing in their own organizations.

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Why Attend
Your Instructors

    • See where AI can improve decisions across an upstream company, from the reservoir to the boardroom

    • Explore practical applications in engineering, operations, economics and M&A

    • Learn from oil and gas operators, engineers and AI specialists through real-world cases

    • Leave with a clearer sense of which AI opportunities are worth pursuing in your organization

What the Forum Covers

  • See how AI can support connected decisions across technical, operational and business functions.

  • Explore applications in geology, reservoir analysis, forecasting and reserves evaluation.

  • Examine how AI can help teams monitor performance, assess opportunities and prioritize operational work.

  • Follow an upstream asset from data room review through reserves, costs, valuation and investment decisions.

  • Consider uses in accounting, land, legal and regulatory workflows, then identify where AI could deliver value within your organization.

  • This forum is designed for leaders and decision-makers across upstream oil and gas companies, including:

    • Owners, CEOs, presidents and COOs setting company strategy

    • Asset managers, engineering managers and reserves leaders responsible for performance and investment decisions

    • Corporate development and M&A teams evaluating opportunities

    • Operations, finance, land and legal leaders exploring practical uses for AI

    Private equity, lending and valuation professionals who work with upstream assets will also find the forum relevant.

Session Schedule

Coming Soon

Meet the Instructors

Our instructors bring a unique blend of scientific expertise, industry experience, and forward-thinking strategy to help you navigate today’s complex energy landscape. Together, they offer a comprehensive and practical approach to building smarter energy portfolios—grounded in fact, not opinion.

A middle-aged man with light gray hair and blue eyes, wearing a navy blue suit and a light blue checkered shirt, sitting with hands clasped on a dark table against a dark, textured background.

  • President, Crest Operating Company | President, Hollo & Associates | Adjunct Professor, University of Houston

    Reuven Hollo is a seasoned petroleum engineer, entrepreneur, and academic with over 40 years of leadership across upstream oil and gas operations, consulting, and higher education. He is the founder and president of Crest Operating Company and Hollo & Associates, LLC—two longstanding firms that manage, operate, and advise on oil and gas assets throughout the United States.

    Dr. Hollo’s expertise spans reservoir engineering, property valuation, economic evaluation, litigation support, and strategic advisory for M&A transactions, with a career portfolio exceeding $100 million in transaction value. Under his leadership, Crest Operating has grown its portfolio of operated and non-operated oil and gas properties across Texas, Louisiana, and Oklahoma.

    Alongside his industry work, Dr. Hollo serves as an adjunct professor in the University of Houston's Petroleum Engineering Department, where he teaches courses in energy markets and has previously taught petroleum economics. His academic credentials include a PhD in Petroleum Engineering from the University of Texas at Austin and both an MS and MBA from the University of Houston. He also holds a BS in Civil Engineering from the University of Alberta.

    A licensed Professional Engineer in Texas, Dr. Hollo is a published author, with works including Reservoir Engineering Manual (PennWell Publishing) and Reservoir Economics and Engineering Manual (Gulf Publishing). He has been recognized for his scholarship with awards such as First Prize in Mineral Economics from MMSA and remains active in professional organizations including SPE, SPEE, and the UH Petroleum Engineering Advisory Board.

    His continued pursuit of learning includes executive programs at Harvard Business School, Harvard Kennedy School, and Rice University, reflecting a lifelong commitment to technical excellence and leadership in the energy sector.


  • Scott Ferguson brings more than 25 years of experience implementing enterprise technology across the energy, manufacturing and engineering industries. As founder and chief AI officer of Ferguson Analytics, he helps organizations assess their AI readiness, develop practical roadmaps and put AI tools to work. His experience includes technical due diligence, document intelligence, knowledge capture and enterprise AI deployments.

    Scott co-instructs AI in Petroleum Engineering with Reuven Hollo, combining rigorous AI methods with real-world upstream applications. He holds a PhD in linguistics and computational linguistics from Harvard University, completed postdoctoral work at the University of Geneva and earned a bachelor’s degree in computer science from Louisiana State University. At this forum, he will help participants understand where AI can support better decisions across the upstream company.

Questions?

Contact us if you have questions or need assistance.